During my tenure as the Global Content Lead at MoPub from April 2019 to May 2021, I spearheaded the development and execution of a comprehensive global content marketing strategy. My efforts were instrumental in enhancing market education, brand awareness, and lead generation for Twitter's MoPub business. I effectively managed multiple content distribution channels, established robust cross-functional processes, and supported global sales teams through innovative enablement strategies. Here’s a breakdown of my responsibilities and achievements:

1. Global Content Marketing Strategy: I created and implemented content marketing strategies to support market education, brand awareness, and lead generation for MoPub.

2. Global Content Distribution Channels: I managed various distribution channels including website (AEM), email marketing (Oracle’s Eloqua email marketing tool), social channels, blog, video, thought leadership, collateral, and event content (Keynote).

3. Cross-functional Collaboration: I established and streamlined processes for effective collaboration with internal teams, including product marketing, analytics, partnerships, legal, compliance, localization, and sales.

4. Marketing and Sales Collateral: I developed comprehensive marketing and sales collateral tailored to various needs and organized it for easy access by sales teams, ensuring materials were up-to-date, relevant, and effectively communicated MoPub's value proposition.

5. Sales Enablement: I oversaw the internal sales enablement platform (Highspot), providing ongoing education and support for global sales teams and facilitated self-service access to marketing and sales collateral, ensuring teams had the necessary resources for client pitches, summaries, speaking engagements, and more.

6. Industry Engagement: I pitched MoPub leaders for awards and speaking opportunities, crafting compelling presentation abstracts and coordinating with industry conference organizers such as the Association of National Advertisers, App Promotion Summit, App Growth Summit, and Mobile Apps Unlocked.