Get to Know Me
For over a decade, I’ve done everything from driving go-to-market product messaging to perfecting email pitches; from creating engaging social media copy to fine-tuning brand marketing prose. I’ve crafted compelling copy and designed digital experiences for sites attracting over 1 million unique monthly visitors.
My expertise extends to optimizing content design, developing editorial calendars, and much more. And yes, if you need help with your personal texts or emails, I’m that friend who’s always happy to lend a hand!
Beyond professional experience, my wellness credentials enhance my approach. I’m a certified yoga instructor, meditation teacher, and Reiki Level 1 practitioner and I integrate holistic practices into my work, leading journaling and writing workshops designed to boost mental health and personal clarity.
This multifaceted perspective helps me guide you in identifying your brand persona and aligning it with your core values, ensuring that every connection you make is meaningful and impactful.
My Background
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I studied professional writing and marketing communications as an undergrad. My course studies covered a range of topics, including: content design, legal writing, UX writing, SEO-optimized web text, and social media copywriting. My academic journey was further enriched by launching and serving as Editor-in-Chief for Her Campus Magazine at The University of Delaware. Post-college, I interned for digital publications and pursued advanced studies at NYU, focusing on content design, digital media, and content strategy.
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In my corporate career, I’ve had the opportunity to work with a wide range of clients and teams, including major tech companies like Twitter, small businesses, nonprofit organizations, ad agencies, and influential media figures. My roles have spanned client-services and in-house marketing teams, allowing me to develop a well-rounded skill set as a communications, marketing, and content design generalist.
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Something you should know about me: I rank in the 98th percentile on the Emotional Intelligence (EQ) Scale. As a Mediator on the 16Personalities test, I lead with empathy and am deeply committed to mental health advocacy, accessibility, and diversity. I believe everyone has a unique story to tell, and I’m here to help you share yours.
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When I'm not at the office, you can find me in a hot yoga class, writing poetry, or belting out tunes. I'm also a certified yoga teacher, meditation teacher, and Reiki Level 1 practitioner.
