As the Digital Content Production Lead for Twitter’s Global Business Marketing from 2021 to 2022, I played a crucial role in shaping the content strategy and execution for Twitter’s flagship website targeting marketers and advertisers. My responsibilities included:
Content Programming and Production: I oversaw the planning, creation, and management of all content for Twitter’s business website, known as marketing.twitter.com at the time. This involved a deep understanding of Twitter’s brand voice and tone to ensure consistency and alignment with the company’s messaging.
Content Creation and Editing: I was responsible for editing a diverse range of content, including case studies, research and insights articles, perspective pieces, and interviews. This content aimed to engage and inform marketers and advertisers about Twitter’s offerings, successes, and industry trends.
Strategic Updates: Regularly updating the website’s content was a key part of my role. This included incorporating the latest research, success stories, and industry developments to keep the site relevant and valuable for its audience.
Collaboration: I worked closely with various stakeholders, including advertising leaders and Twitter executives, to produce interviews and thought leadership pieces. My role required effective collaboration to gather insights and perspectives that would resonate with the marketing community.
Voice and Tone Adherence: Maintaining Twitter’s distinctive voice and tone across all content was essential. My role involved ensuring that every piece of content reflected Twitter’s brand personality and communicated messages clearly and effectively.
Overall, my leadership in digital content production played a significant role in positioning Twitter as a thought leader and resourceful partner for marketers and advertisers. My work contributed to the website’s effectiveness in conveying Twitter’s value proposition and engaging its target audience.
